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What are custom dimensions in GA4 and how are they used?

Asked on Thursday, Sep 04, 2025

Custom dimensions in GA4 allow you to collect and analyze data that is not automatically tracked by Google Analytics. They enable you to extend the default data model by capturing additional informati…

How do I set up event tracking in GA4?

Asked on Wednesday, Sep 03, 2025

Setting up event tracking in Google Analytics 4 (GA4) involves creating events to measure user interactions on your website or app. This is typically done through the GA4 interface or via Google Tag M…

How can I migrate my old UA property to GA4?

Asked on Tuesday, Sep 02, 2025

Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) involves setting up a new GA4 property and configuring it to track the same data as your UA property. This process includes creating…

What’s the difference between GA4 and Universal Analytics?

Asked on Monday, Sep 01, 2025

GA4 and Universal Analytics differ primarily in their data models and measurement capabilities, with GA4 offering a more flexible event-based model compared to Universal Analytics' session-based appro…