This question explores Analytics & Tracking and addresses practical considerations related to: How can I create a custom funnel in Looker Studio for user journey analysis?

Creating a custom funnel in Looker Studio allows you to visualize user journeys and identify drop-off points in your conversion process. This can be achieved by using calculated fields and visualizations to represent each step of the funnel. Sign in to your Looker Studio account and open the desired report. Add a new chart by clicking on "Add a chart" and selecting "Bar Chart" or "Scorecard" for funnel steps. Use calculated fields to define each step of the funnel, such as "Sessions with Page A" or "Sessions with Conversion Event". Arrange these charts in sequence to represent the funnel flow visually. Customize the appearance and metrics to highlight conversion rates and drop-offs between steps. ADDITIONAL COMMENT: Ensure your data source is correctly connected and contains the necessary event or pageview data for each funnel step. Calculated fields can be created by clicking on "Add a Field" in the data panel and using formulas to define each step. Visual consistency and clear labeling are crucial for effective funnel visualization. Consider using color coding to differentiate between completed steps and drop-off points. ✅

How can I create a custom funnel in Looker Studio for user journey analysis?

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How can I create a custom funnel in Looker Studio for user journey analysis?

Asked on Feb 05, 2026

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Creating a custom funnel in Looker Studio allows you to visualize user journeys and identify drop-off points in your conversion process. This can be achieved by using calculated fields and visualizations to represent each step of the funnel.

Sign in to your Looker Studio account and open the desired report.
Add a new chart by clicking on "Add a chart" and selecting "Bar Chart" or "Scorecard" for funnel steps.
Use calculated fields to define each step of the funnel, such as "Sessions with Page A" or "Sessions with Conversion Event".
Arrange these charts in sequence to represent the funnel flow visually.
Customize the appearance and metrics to highlight conversion rates and drop-offs between steps.

Additional Comment:

Ensure your data source is correctly connected and contains the necessary event or pageview data for each funnel step.
Calculated fields can be created by clicking on "Add a Field" in the data panel and using formulas to define each step.
Visual consistency and clear labeling are crucial for effective funnel visualization.
Consider using color coding to differentiate between completed steps and drop-off points.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I create a custom funnel in Looker Studio for user journey analysis?

Asked on Feb 05, 2026

Answer

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