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How can I identify anomalies in my eCommerce conversion rates using Looker Studio?
Asked on Jan 28, 2026
Answer
To identify anomalies in your eCommerce conversion rates using Looker Studio, you can create a dashboard that visualizes your conversion data over time, allowing you to spot unusual patterns or deviations. This involves setting up a time series chart and applying conditional formatting or alerts for significant changes.
- Sign in to your Looker Studio account.
- Create a new report and connect your eCommerce data source.
- Add a time series chart to your report, using "Date" as the dimension and "Conversion Rate" as the metric.
- Apply conditional formatting to highlight values that deviate significantly from the average or expected range.
- Use filters or date range controls to narrow down specific periods for detailed analysis.
Additional Comment:
- Consider setting up alerts or notifications for when conversion rates fall outside expected thresholds.
- Use statistical methods or built-in Looker Studio functions to calculate average conversion rates and standard deviations.
- Regularly review and update your dashboard to ensure it reflects current business goals and data accuracy.
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