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Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) involves setting up a new GA4 property and configuring it to track the same data as your UA property. This process includes creating a new property, setting up data streams, and configuring events and conversions. Sign in to your Google Analytics account. Go to Admin and select your UA property in the Property column. Click on "GA4 Setup Assistant" and follow the prompts to create a new GA4 property. Set up data streams for your website and/or app in the new GA4 property. Configure events and conversions in GA4 to match your UA setup. ADDITIONAL COMMENT: GA4 uses an event-based data model, so you'll need to redefine your goals and events as conversions in GA4. Review your UA reports and replicate necessary custom dimensions and metrics in GA4. Consider using Google Tag Manager to manage your tags and simplify the transition. GA4 offers enhanced measurement features like cross-platform tracking and predictive insights. ✅

How can I migrate my old UA property to GA4?

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How can I migrate my old UA property to GA4?

Asked on Sep 02, 2025

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Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) involves setting up a new GA4 property and configuring it to track the same data as your UA property. This process includes creating a new property, setting up data streams, and configuring events and conversions.

Sign in to your Google Analytics account.
Go to Admin and select your UA property in the Property column.
Click on "GA4 Setup Assistant" and follow the prompts to create a new GA4 property.
Set up data streams for your website and/or app in the new GA4 property.
Configure events and conversions in GA4 to match your UA setup.

Additional Comment:

GA4 uses an event-based data model, so you'll need to redefine your goals and events as conversions in GA4.
Review your UA reports and replicate necessary custom dimensions and metrics in GA4.
Consider using Google Tag Manager to manage your tags and simplify the transition.
GA4 offers enhanced measurement features like cross-platform tracking and predictive insights.

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Ask any question about Analytics & Tracking here... and get an instant response.

How can I migrate my old UA property to GA4?

Asked on Sep 02, 2025

Answer

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