This question explores Analytics & Tracking and addresses practical considerations related to: How can I segment users based on their journey stage using Looker Studio?

To segment users based on their journey stage in Looker Studio, you can create custom segments by defining specific conditions that reflect different stages of the user journey. This involves using filters and dimensions to categorize users according to their interactions and behaviors. Sign in to your Looker Studio account and open the report you want to modify. Click on "Add a chart" and select a chart type that supports segmentation, such as a table or bar chart. Use the "Add a filter" option to create custom filters based on dimensions like "Page Path", "Event Name", or "Conversion Event" to define each journey stage. ADDITIONAL COMMENT: Consider defining journey stages such as "Awareness", "Consideration", and "Conversion" based on user actions. Use dimensions like "Landing Page", "Session Duration", or "Event Count" to refine your segments. Regularly review and adjust your segments to align with evolving business goals and user behaviors. ✅

How can I segment users based on their journey stage using Looker Studio?

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How can I segment users based on their journey stage using Looker Studio? Pending Review

Asked on Feb 22, 2026

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To segment users based on their journey stage in Looker Studio, you can create custom segments by defining specific conditions that reflect different stages of the user journey. This involves using filters and dimensions to categorize users according to their interactions and behaviors.

Sign in to your Looker Studio account and open the report you want to modify.
Click on "Add a chart" and select a chart type that supports segmentation, such as a table or bar chart.
Use the "Add a filter" option to create custom filters based on dimensions like "Page Path", "Event Name", or "Conversion Event" to define each journey stage.

Additional Comment:

Consider defining journey stages such as "Awareness", "Consideration", and "Conversion" based on user actions.
Use dimensions like "Landing Page", "Session Duration", or "Event Count" to refine your segments.
Regularly review and adjust your segments to align with evolving business goals and user behaviors.

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How can I segment users based on their journey stage using Looker Studio? Pending Review

Asked on Feb 22, 2026

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