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How can I track button clicks as events in GA4 using Tag Manager?

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How can I track button clicks as events in GA4 using Tag Manager?

Asked on Oct 31, 2025

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To track button clicks as events in GA4 using Google Tag Manager, you'll need to set up a click trigger and a corresponding GA4 event tag. This process involves configuring GTM to listen for button clicks and sending that data to GA4.

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    1. In Google Tag Manager, create a new Trigger:Click "Triggers" → "New" → "Trigger Configuration" → "Just Links" or "All Elements".
Set the trigger type to "Click - All Elements".
Add conditions to target specific buttons (e.g., Click ID or Click Classes).
    2. Create a new Tag:Click "Tags" → "New" → "Tag Configuration" → "GA4 Event".
Set the "Configuration Tag" to your GA4 Configuration tag.
Enter "Event Name" (e.g., "button_click").
Add parameters if needed (e.g., button text or ID).
    3. Link the Trigger to the Tag:Under "Triggering", select the click trigger you created.    4. Preview and publish your container.
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Additional Comment:

Ensure your GA4 Configuration tag is correctly set up and published in GTM.
Use GTM's Preview mode to test the setup before publishing changes live.
In GA4, navigate to Reports → Engagement → Events to verify that button click events are being recorded.
Consider using variables in GTM to capture dynamic button attributes like text or classes.

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How can I track button clicks as events in GA4 using Tag Manager?

Asked on Oct 31, 2025

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