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How can I track button clicks as events in Google Tag Manager?

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How can I track button clicks as events in Google Tag Manager?

Asked on Nov 05, 2025

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To track button clicks as events in Google Tag Manager (GTM), you need to set up a click trigger and link it to a Google Analytics 4 (GA4) event tag. This allows you to capture interactions with specific buttons on your website.

<!-- BEGIN COPY / PASTE -->
    1. In GTM, create a new Trigger:Click "Triggers" → "New" → "Trigger Configuration" → "Just Links" or "All Elements".
Set conditions to target your specific button (e.g., Click ID or Click Classes).
    2. Create a new Tag:Click "Tags" → "New" → "Tag Configuration" → "GA4 Event".
Enter your Measurement ID and set Event Name (e.g., "button_click").
Add parameters if needed (e.g., button text or ID).    3. Link the Trigger to the Tag and save.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GTM container is published after setting up the tag and trigger.
Use GTM's Preview mode to test the setup before going live.
Check the Real-time report in GA4 to verify that events are being tracked correctly.
Consider naming conventions for events to maintain consistency in reporting.

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How can I track button clicks as events in Google Tag Manager?

Asked on Nov 05, 2025

Answer

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