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How can I track button clicks as events in Google Tag Manager?

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How can I track button clicks as events in Google Tag Manager?

Asked on Nov 17, 2025

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To track button clicks as events in Google Tag Manager (GTM), you need to set up a click trigger and an associated event tag. This allows you to capture interactions and send them to Google Analytics 4 (GA4) for analysis.

<!-- BEGIN COPY / PASTE -->
    1. Go to GTM and create a new Trigger.
    2. Choose "Click - All Elements" as the trigger type.
    3. Configure the trigger to fire on some clicks, specifying conditions like Click ID or Click Classes.
    4. Create a new Tag and select "GA4 Event" as the tag type.
    5. Set the Event Name (e.g., "button_click").
    6. Link the tag to the previously created click trigger.
    7. Save and publish your changes.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GTM container is published for changes to take effect on your site.
Use GTM's Preview mode to test the trigger and tag setup before publishing.
In GA4, navigate to Reports → Engagement → Events to view tracked button clicks.
Consider using descriptive event names and parameters for better reporting insights.

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Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in Google Tag Manager?

Asked on Nov 17, 2025

Answer

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