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How can I track user interactions with a video player in GA4?

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How can I track user interactions with a video player in GA4?

Asked on Oct 26, 2025

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To track user interactions with a video player in GA4, you need to set up custom events that capture specific actions like play, pause, and complete. This involves using Google Tag Manager to send these events to GA4.

<!-- BEGIN COPY / PASTE -->
    // Example GTM setup for tracking video interactions
    1. Create a new Tag in GTM: Tag Type → GA4 Event.
    2. Configure the Tag with your GA4 Measurement ID.
    3. Set Event Name to "video_interaction".
    4. Add Event Parameters like "action", "video_title", etc.
    5. Trigger the Tag based on video player events (e.g., play, pause).
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your video player supports JavaScript event listeners for actions like play, pause, and complete.
Use GTM's built-in variables or custom JavaScript to capture video metadata.
Test the setup in GTM's Preview mode to verify that events are firing correctly.
Check the GA4 DebugView to confirm that events are being received.

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How can I track user interactions with a video player in GA4?

Asked on Oct 26, 2025

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