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How can I track user journey across multiple devices using Looker Studio?
Asked on Apr 26, 2026
Answer
Tracking user journeys across multiple devices in Looker Studio involves integrating data sources that can unify user identifiers, such as User ID, across sessions and devices. This requires setting up tracking in Google Analytics 4 (GA4) to capture User ID and then visualizing this data in Looker Studio.
- Ensure that User ID tracking is implemented in your GA4 property (Admin → Data Streams → Configure Tagging).
- In Looker Studio, connect to your GA4 data source that includes User ID.
- Create a report and use dimensions like "User ID" and "Device Category" to visualize the cross-device journey.
Additional Comment:
- User ID must be consistently set across devices for accurate tracking.
- Ensure privacy compliance when using User ID by anonymizing or pseudonymizing data where necessary.
- Looker Studio allows you to create custom reports to visualize user paths and interactions across devices.
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