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How can I use Looker Studio to create a custom eCommerce sales report?
Asked on Jan 20, 2026
Answer
Creating a custom eCommerce sales report in Looker Studio involves connecting your data source, designing the report layout, and configuring the necessary metrics and dimensions. This process allows you to visualize and analyze your sales performance effectively.
- Sign in to your Looker Studio account.
- Click on "Create" and select "Report" to start a new report.
- Connect your eCommerce data source, such as Google Analytics, by selecting "Add data" and choosing the appropriate connector.
- Drag and drop the desired metrics (e.g., Revenue, Transactions) and dimensions (e.g., Product Category, Date) onto the report canvas.
- Customize the report layout using charts, tables, and filters to highlight key sales insights.
- Save and share your report with stakeholders for ongoing analysis.
Additional Comment:
- Ensure your data source is properly configured and contains the necessary eCommerce data.
- Utilize filters to segment data by time periods, product categories, or customer segments.
- Consider adding calculated fields for custom metrics like average order value or conversion rate.
- Regularly update your report to reflect the latest sales data and trends.
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