This question explores Analytics & Tracking and addresses practical considerations related to: How do I analyze eCommerce purchases in GA4 reports?

To analyze eCommerce purchases in GA4, you need to navigate to the appropriate reports that provide insights into purchase events and revenue metrics. These reports help you understand customer behavior and sales performance. Sign in to your Google Analytics account. Navigate to Reports → Monetization → E-commerce purchases. Review the data on purchase events, revenue, and other eCommerce metrics. ADDITIONAL COMMENT: Ensure that eCommerce tracking is properly set up in your GA4 property to capture purchase events. Use the "Add comparison" feature to segment data by different dimensions such as device type or traffic source. Consider setting up custom reports or explorations for more detailed analysis of purchase behavior. ✅

How do I analyze eCommerce purchases in GA4 reports?

Ask any question about Analytics & Tracking here... and get an instant response.

Post this Question & Answer:

How do I analyze eCommerce purchases in GA4 reports?

Asked on Sep 23, 2025

Answer

Previous Question Next Question

To analyze eCommerce purchases in GA4, you need to navigate to the appropriate reports that provide insights into purchase events and revenue metrics. These reports help you understand customer behavior and sales performance.

Sign in to your Google Analytics account.
Navigate to Reports → Monetization → E-commerce purchases.
Review the data on purchase events, revenue, and other eCommerce metrics.

Additional Comment:

Ensure that eCommerce tracking is properly set up in your GA4 property to capture purchase events.
Use the "Add comparison" feature to segment data by different dimensions such as device type or traffic source.
Consider setting up custom reports or explorations for more detailed analysis of purchase behavior.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I analyze eCommerce purchases in GA4 reports?

Asked on Sep 23, 2025

Answer

Real Questions. Clear Answers.