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What’s the best way to connect GA4 to Looker Studio?

Asked on Sep 09, 2025

Answer

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To connect Google Analytics 4 (GA4) to Looker Studio, you need to use the GA4 connector available within Looker Studio. This allows you to visualize and analyze your GA4 data in a customizable dashboard format.
  1. Sign in to your Looker Studio account.
  2. Click on "Create" and select "Data Source" from the dropdown menu.
  3. Search for and select the "Google Analytics" connector.
  4. Authorize the connection and select your GA4 property from the list.
  5. Click "Connect" to link your GA4 data with Looker Studio.
Additional Comment:
  • Ensure you have the necessary permissions to access both GA4 and Looker Studio.
  • Once connected, you can create custom reports and dashboards using your GA4 data.
  • Looker Studio allows for real-time data visualization, which can be customized with various charts and filters.
✅ Answered with Analytics best practices.
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